for a used car. >> for a used car, a well used car as you can see. >> reporter: but who used it adds to the value. >> it was owned originally by the marx brothers so it's got a wonderful hollywood history. >> reporter: the hollywood elite once gathered to watch the marx brothers mercedes race a duesenberg owned by clark gable's agent. the marx brothers lost. but their car did win a bit part in the katharine hepburn- cary grant movie sylvia scarlet. >> the way the car goes. >> over here. one of the stars of our event, this is going to be on our saturday night auction. >> $2 million. thank you. >> reporter: at that saturday night sale, the winning bid on the 1951 ferrari was $2.3 million. >> sold. your car, sir. thank you very much. well done, sir. >> reporter: over the concours d'elegance weekend, gooding's company sold 106 cars for a total of almost $65 million. >> there's a lot of money being spent around here. is this too extravagant for these days? >> probably is. >> i don't know how to talk about it frankly. >> it's very expensive. then each of us has only one life to live. if th